Effective Customer Churn Prediction on Large Scale Data using Metaheuristic Approach
نویسندگان
چکیده
منابع مشابه
Data Mining Techniques in Customer Churn Prediction
Customer churn prediction is one of the most important problems in customer relationship management (CRM). Its aim is to retain valuable customers to maximize the profit of a company. To predict whether a customer will be a churner or non-churner, there are a number of data mining techniques applied for churn prediction, such as artificial neural networks, decision trees, and support vector mac...
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ژورنال
عنوان ژورنال: Indian Journal of Science and Technology
سال: 2016
ISSN: 0974-6846,0974-5645
DOI: 10.17485/ijst/2016/v9i33/99103